In the traditional marketing model of the handicraft industry, traditional market expansion ideas are difficult to find competitive differences. Is there a better way and method to break free from the constraints of the inherent model? The Internet marketing model that has recently emerged in the handicraft industry has attracted the attention of the industry. Xiong Caicheng, a domestic handicraft industry expert, believes that the emergence of the "handicraft" Internet marketing model has expanded the business of the entire industry from offline to mobile Internet, successfully opened new Internet channels, rapidly improved its brand competitiveness, and provided a new idea for the development of the industry.

Xiong Caicheng is from Hunan and has been working in the handicraft industry for many years. He has a very deep and thorough understanding of handicrafts and has over 20 years of experience in the production and sales of raw materials such as fireworks and firecrackers. He has also invested in projects such as quartz mineral development. This quartz mineral raw material is a rare mineral material in China, mainly used for the production of ultra white glass (1307, 34.00, 2.67%) raw materials, and has high development value. Xiong Caicheng has extensive experience in online marketing. He believes that in recent years, with the improvement of people's living standards and the gradual enhancement of their ability to appreciate and appreciate handicrafts, there has been a greater demand for handicrafts, and the handicraft industry has thus exploded with unlimited business opportunities. Faced with the mixed market of Chinese handicrafts, how to make consumers understand and trust their brand has become a common challenge for enterprises. "Crafts" is a model of mobile Internet application in crafts industry, which can bring new changes to the whole industry. Previously, handicraft companies that only focused on offline sales can showcase their handicrafts to the public, greatly promoting the development of the handicraft industry.

In the Internet era, various innovative applications based on the Internet have made more and more handicraft enterprises see the application value in sales channel expansion, precision marketing, brand building, word-of-mouth communication, etc. "Crafts", as a pioneer of the handicraft industry in mobile Internet marketing, integrates and classifies information such as new products, new activities and promotions in the industry according to the needs of different customers, which is of great significance. Through mobile Internet, "handicrafts" can effectively help enterprises in the industry expand marketing channels, reduce publicity costs, quickly establish market reputation, and then form a strong market force in the local market.

Xiong Caicheng believes that the traditional marketing model is mainly based on the integration of offline channels. The traditional channel competition not only increases the marketing cost of enterprises, but also has great restrictions on consumer interactive marketing. The Internet can effectively increase the interaction between enterprises and customers, providing a more ideal marketing idea for enterprises. It is believed that in the near future, the innovative marketing model of "handicrafts" will become a new trend for handicraft enterprises to get rid of the industry constraints and fight against the Internet.